How To Use This Tool

Go to the Scrape page

Click Scrape in the top navigation, or go to /ui/scrape.

Paste profile URLs

Paste X.com (Twitter) or LinkedIn profile URLs into the text box. One URL per line. Then click Scrape Profiles.

Example: https://x.com/MollyMae or https://linkedin.com/in/some-person

Wait for scraping to finish

Each profile will show a green tick when done. If a profile fails, it will show red -- you can skip it and continue.

Generate personas

Click Upload in the top navigation. Your scraped profiles are already loaded. Set how many personas per profile (default 1), then click Generate Personas.

Click "Save Audience"

On the personas results page, click the Save Audience button in the top right.

Choose: new or existing audience

A modal opens with two tabs:

• New Audience -- give it a name (e.g. "Gen Z", "45+ Women"). Names must be unique.
• Add to Existing -- pick an audience from the dropdown to add these personas to it.

Assign to a customer (optional)

When creating a new audience, you can pick a customer from the dropdown. This scopes the audience to that customer only.

• Leave blank = Global audience, available to all customers
• Pick a customer = Only that customer can use this audience

You can change the customer later on the Audiences page by editing the audience.

Hit Save

Click the save button. Your personas are now stored and linked to the audience.

Go to the Audiences page

Click Audiences in the top navigation, or go to /ui/audiences.

Audiences tab

Shows all your audiences. Click one to see its personas, edit the name/description, or delete it.

Personas tab

Shows all personas across audiences. Use the filters to narrow down:

• Search -- type a name, profession, or location
• Audience -- filter to one specific audience
• Gender -- filter by male or female
• Age Range -- filter by age bracket

Bulk actions

Use the checkboxes to select multiple personas, then:

• Add to Audience -- assign selected personas to an audience
• Remove from Audience -- only when filtering by a specific audience
• Delete -- permanently remove the selected personas

View persona details

Click any persona row to expand it. You'll see their full profile: Big Five personality scores, content preferences, values, goals, frustrations, and the AI-generated persona prompt.

Via the agent tool (automated)

Once your audience has personas, the BoldLayer agent can test content against it using the audience_research tool. It will use the audience name to find the right group.

Via the API (manual)

Send a POST request to /api/test-audience with the audience name and content options. See the API docs for details.